Nico Freijo, Jime Butti & Kary Jelinek Illuminate the Hottest Season Yet
The most legendary summer in South America unfolds in the breathtaking coastal paradise of Uruguay, where Punta del Este and José Ignacio set the stage for an unforgettable season. Every year, these exclusive destinations welcome a vibrant mix of jet-setters, celebrities, and influential personalities, mirroring the glamour of Ibiza, St. Tropez, and St. Barth. But this summer of 2025 is more than just another luxurious getaway—it’s a moment in time, defined by style, elegance, and an iconic collaboration.

At the heart of it all, renowned fashion producer Nicolás Pesce Freijo has orchestrated a dazzling editorial shoot, bringing together his two closest friends: top model Jimena Buttigliengo and model and TV host Karina Jelinek. Together, this power trio has become the embodiment of the season, capturing the essence of what it means to be a true legend of summer in an exclusive L’Officiel feature.
The Aesthetic of a Timeless Summer
Set against the golden shores and crystal-clear waters of Uruguay’s most coveted locations, the shoot radiates an effortless yet refined energy. The color palette is dominated by pristine whites, evoking the purity of summer days drenched in sunlight. Flowing fabrics, breezy silhouettes, and sun-kissed skin tell a story of relaxation and luxury, where every detail contributes to an atmosphere of exclusivity.

Yet, amid the ethereal whites, one element stands out with unmistakable allure—the sunglasses. A summer without sunglasses is simply incomplete, and this season, they are more than just an accessory; they are a statement of identity, attitude, and sophistication.
Reef Eyewear: The Icon of Summer 2025
In this sun-drenched narrative, Reef Eyewear takes center stage, offering designs that seamlessly blend style, comfort, and protection. Each pair is meticulously crafted to cater to those who appreciate effortless fashion and functionality. Whether basking in the sun at a luxurious beach club or attending an exclusive yacht party, Reef sunglasses become an essential piece of the season, transforming every moment into one of elegance and confidence.

From oversized vintage frames to sleek, contemporary designs, the collection caters to the modern tastemaker who values both aesthetic appeal and superior quality. More than just shielding the eyes from the sun, these sunglasses serve as a symbol of the lifestyle embraced by the most stylish and influential figures.


A Season to Remember
With Nico Freijo, Jimena Buttigliengo, and Karina Jelinek leading the way, the legendary summer of 2025 is one for the books. Their dynamic presence, combined with the unparalleled beauty of Punta del Este and the essence of high fashion, creates an unforgettable chapter in the story of summer.

This is more than just a seasonal trend—it’s an invitation to embrace the sun, the sea, and the undeniable magic of a summer that will be talked about for years to come. Because in Punta del Este, summer isn’t just a season—it’s a way of life.


Credits
Production & Styling: Nico Freijo (@nicofreijo) for Summer Creativo (@summercreativo)
Photography by Diego Ituño (@diegoituno)
Hair: Edi
Looks Reef Eyewear (@reefeyewear) www.reefeyewear.com Tom Ford, Missoni by ElRastrito Location: Casa Suaya (@casasuayahotelboutique)